{"product_id":"design-thinking-per-la-human-centred-innovation","title":"Design Thinking per la Human Centred Innovation","description":"\u003cdiv class=\"shortcode-listing shortcode-message\"\u003e\n\u003cdiv class=\"message-title\"\u003eCONTENUTI\u003c\/div\u003e\n\u003cdiv class=\"message-content\"\u003e\n\u003cp\u003eIl Design Thinking come strumento creativo per la generazione di idee innovative e validazione sul campo, ma anche come modello di pensiero collaborativo per la risoluzione di problemi che vanno oltre il design.\u003c\/p\u003e\n\u003cp\u003eComprenderemo cosa significa centralizzare il fattore umano nella progettazione di nuovi prodotti e servizi, considerando le nuove tecnologie come strumento di facilitazione della User Experience e non come punto di partenza dell’innovazione.\u003c\/p\u003e\n\u003cp\u003eComprenderemo il valore della ricerca sugli utenti e dell’analisi preventiva attraverso l’esplorazione di reali casi di studio e degli effetti sul business.\u003c\/p\u003e\n\u003cp\u003eEsploreremo in dettaglio e sperimenteremo tutte le fasi del processo di Design Thinking, comprendendone i relativi vantaggi ma anche i punti critici.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shortcode-listing shortcode-message\"\u003e\n\u003cdiv class=\"message-title\"\u003eDOCENTE\u003c\/div\u003e\n\u003cdiv class=\"message-content\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"alignleft wp-image-295 size-medium\" src=\"https:\/\/exp.school\/wp-content\/uploads\/2019\/04\/nicoletta_bruno-e1555693021415-400x525.png\" alt=\"\" srcset=\"https:\/\/exp.school\/wp-content\/uploads\/2019\/04\/nicoletta_bruno-e1555693021415-400x525.png 400w, https:\/\/exp.school\/wp-content\/uploads\/2019\/04\/nicoletta_bruno-e1555693021415-250x328.png 250w, https:\/\/exp.school\/wp-content\/uploads\/2019\/04\/nicoletta_bruno-e1555693021415-150x197.png 150w, https:\/\/exp.school\/wp-content\/uploads\/2019\/04\/nicoletta_bruno-e1555693021415.png 457w\" sizes=\"(max-width: 229px) 100vw, 229px\" width=\"135\" height=\"176\"\u003e\u003ca href=\"https:\/\/exp.school\/2019\/04\/18\/nicoletta-bruno\/\"\u003eNicoletta Bruno\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eUser Experience Designer e Digital Humanist – CoFounder Hedron\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shortcode-listing shortcode-message\"\u003e\n\u003cdiv class=\"message-title\"\u003eOBIETTIVI\u003c\/div\u003e\n\u003cdiv class=\"message-content\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAlla fine del corso i partecipanti sapranno sfruttare gli strumenti e le metodologie proprie del Design Thinking per:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuare e risolvere problemi complessi;\u003c\/li\u003e\n\u003cli\u003eTestare nuove idee di prodotto o servizio sugli utenti finali;\u003c\/li\u003e\n\u003cli\u003eAscoltare e osservare gli utenti, pensare in una prospettiva umano-centrica;\u003c\/li\u003e\n\u003cli\u003eValorizzare la multidisciplinarietà del team, saper convergere le idee e le necessità di tutti gli attori coinvolti nel processo creativo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shortcode-listing shortcode-message\"\u003e\n\u003cdiv class=\"message-title\"\u003eARGOMENTI\u003c\/div\u003e\n\u003cdiv class=\"message-content\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIl corso è strutturato in una prima parte teorica e una seconda fase di esercitazione pratica di gruppo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerchè Design Thinking\u003c\/strong\u003e\u003cbr\u003eCosa significa pensare in una prospettiva umano-centrica\u003cbr\u003e\u003cstrong\u003eInnovazione nell’era digitale\u003c\/strong\u003e\u003cbr\u003eIl Design Thinking in azienda, applicazioni ed effetti sull’organizzazione\u003cbr\u003eCollaborazione multidisciplinare\u003c\/p\u003e\n\u003cp\u003eIL PROCESSO DI DESIGN THINKING\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEmpatizzare\u003c\/strong\u003e\u003cbr\u003eDialogare con gli utenti, osservare e ascoltare per comprendere aspettative, necessità, obiettivi e cause di frustrazione:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmpathy mapping\u003c\/li\u003e\n\u003cli\u003eFocus group\u003c\/li\u003e\n\u003cli\u003eInterviste e questionari\u003c\/li\u003e\n\u003cli\u003eOsservazione sul campo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMappare\u003c\/strong\u003e\u003cbr\u003eRaccogliere e interpretare i dati:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStakeholder map\u003c\/li\u003e\n\u003cli\u003eLe Personas\u003c\/li\u003e\n\u003cli\u003eJourney mapping\u003c\/li\u003e\n\u003cli\u003eBenchmarking\u003c\/li\u003e\n\u003cli\u003eIndividuazione dei punti critici\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeare\u003c\/strong\u003e\u003cbr\u003eStrumenti per condividere le idee, convergere e prioritizzare:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrazy 8\u003c\/li\u003e\n\u003cli\u003eBrainstorming vs Silent voting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrototipare\u003c\/strong\u003e\u003cbr\u003eStrumenti e metodologie di prototipizzazione:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFail fast, iterate quickly\u003c\/li\u003e\n\u003cli\u003eLow fidelity VS High fidelity prototypes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTestare\u003c\/strong\u003e\u003cbr\u003eMetodologie e strumenti di osservazione:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThink aloud testing\u003c\/li\u003e\n\u003cli\u003eA\/B testing\u003c\/li\u003e\n\u003cli\u003eFocus group\u003c\/li\u003e\n\u003cli\u003eRemote testing\u003c\/li\u003e\n\u003cli\u003eEye tracking e altri strumenti di rilevazione biometrica\u003c\/li\u003e\n\u003cli\u003eInterpretazione dei risultati\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTool e metodologie collaterali\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesign Sprint di Google\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eESERCITAZIONE\u003cbr\u003eMini progetto da eseguire in team.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"message-content\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shortcode-listing shortcode-message\"\u003e\n\u003cdiv class=\"message-title\"\u003eA CHI E' RIVOLTO\u003c\/div\u003e\n\u003cdiv class=\"message-content\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eChiunque voglia migliorare le proprie capacità di problem solving o leadership, intraprendere un processo di innovazione, ideazione di un nuovo prodotto o servizio, affrontare una fase di transizione tecnologica.\u003c\/p\u003e\n\u003cp\u003eStartupper, Product Manager, Product Owner, Digital Strategist, Innovation Manager, Team Leader; imprenditori, consulenti e professionisti operanti nel settore ICT.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Experience School","offers":[{"title":"Prossima data","offer_id":23012609982545,"sku":"","price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0095\/0910\/9841\/products\/designthinking.jpg?v=1557735929","url":"https:\/\/lippocastano.myshopify.com\/products\/design-thinking-per-la-human-centred-innovation","provider":"L'Ippocastano","version":"1.0","type":"link"}